What is a “brand?” In a word, it’s everything!
A brand is much more than just a professionally designed logo or clever tagline. Your brand is your customer’s entire experience from your website and social media posts to your email signature block and the wording of your voicemail message.
Every business has a brand… even yours! And even if you don’t think you have one… trust us, you do! Because in the end, however your customers perceive your business, is your brand.
Plain and simple, Perception = Branding.
If you care about how your customers perceive your business, then you need to care about what your brand says about you! But where do you even begin?
A great brand doesn’t just happen. It requires a carefully crafted strategy to insure your business stands out in the crowd and is relevant, consistent and easily recognizable to your customers. We can help!
Be Bold Creative’s skilled team of branding experts will lead you through a strategic process that includes:
- Environmental assessment
- Brand positioning
- Naming and tagline development
- Identity system, including logo/ligature design
- Brand story and voice
- Color palate and typography
- Brand guidelines
How do you do digital?
You probably have a website, and maybe even a Facebook page. But if you hope to compete in today’s high-tech marketplace, that’s not nearly enough.
Doing digital right takes more than a few Tweets and some periodic posts. It requires a carefully crafted strategy to drive traffic to your site and build credibility and trust to engage and convert your customers.
Let’s face it, everywhere you look people are looking at their phones. Our dependence on electronic devices is increasing by the minute, and it won’t be long before DM surpasses traditional forms of marketing. So, don’t wait… because it’s a lot easier to keep up than it is to catch up!
It’s a digital world, and that can no longer be ignored when it comes to creating the best and most cost-effective marketing mix.
Keep your business moving forward in this ever-changing climate. Let Be Bold Creative help you navigate the barrage of today’s technology and get you tapped into today’s most effective marketing trends. Here are some ways we can help:
- Website design, hosting and maintenance
- Brand reputation/Social Proof building
- Search Engine Marketing (SEM)
- Pay Per Click (PPC) Advertising (Google and Facebook ads)
- Social media marketing
- Email marketing and campaigns
- Search Engine Optimization (SEO)
“Don’t judge a book by its cover.” Seriously?
While we all know we shouldn’t do it, we still do. We can’t help ourselves. Let’s face it… we can’t fight human nature any more than we can make a second first impression.
Your company’s brand image begins with a great logo, but it doesn’t end there. Everything has to look the part! Whatever you put out into the world, from your business card and marketing mailer, to your online brochure and e-newsletter sends a message about who you are.
So… who are you?
Whether your brand is edgy and innovative, tried and true, upscale or affordable, great graphic design is the critical thread that ties the exact right look and feel to the message you want to send about your business.
Be Bold Creative has designed thousands of marketing materials that have helped our clients stand out in the crowd and connect with their customers in meaningful and memorable ways. We can handle all your design needs:
- Business cards
- Leave behinds
- fundraising materials
- Outdoor advertising – billboards, benches, bus wraps
- Magazine, newspaper, digital and social media ads
- Premiums – shirts, pins, hats, bags and other giveaways
When it comes to competing for your customers’ time and attention… Great graphic design is what gets them to look. Compelling content is what gets them to connect.
Bottom line – content counts. Done correctly, it builds credibility and trust. It moves people to action and causes them to Like, share, comment and engage with your brand, leading to higher traffic and new business!
But Content Marketing is more than mere words. It’s a strategic methodology that combines creative writing with relevant and consistent content to attract and engage a target audience and drive them to action.
Being able to capture your customers’ imagination, ignite their curiosity and inspire them to interact with your brand, requires an expert touch. From clever to contemplative, poignant to profound, Be Bold Creative is known for creating smart, user friendly content that breathes new life into any message. Here are some things we can do for you:
- Website content
- Social media content
- Blogpost content
- Direct mail
- Advertising copy
- Brochure copy
- Magazine/newspaper articles
- Jingle Lyrics
- Speech writing
- Resource Guides
- DIY/How-to Guides
- Case studies