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Wild West Purim Fest

Image, left to right: front of poster-style invitation which arrived in a mail tube, back of invitation

Like every year, we were tasked with coming up with a totally unique Purim theme for Shalom Family, an initiative of The Mayerson Foundation in Cincinnati, Ohio to help young Jewish families connect with one another and the Jewish community. We thought the Wild West lent itself to a lot of fun activities and great marketing. As always, these events were extremely well attended, attracting hundreds of families, many of whom were weakly connected to Jewish life.

This invitation was a play on an old Wild West wanted poster. It was rolled up and tied with a red bandana strip and twine and mailed in a cardboard tube. To say it was a huge hit is an understatement! That’s why, even though it took us many man hours to assemble them, it was truly worth the effort!