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Sunday in the Sukkah

Image, one sided card mailer

Fusion Family, an initiative of The Mayerson Foundation in Cincinnati, Ohio aimed at interfaith families in the Jewish community charged us with developing a fall program to engage their target audience in an interactive Jewish experience. The holiday of Sukkot instantly came to mind, not only because by its very “nature” it’s a holiday that’s synonymous with the season, and because few, if any, of the participants would be observing it otherwise. Through the use of a simple card mailer, featuring cute critters and fall colors, we were able to attract almost 50 families to this event to learn about a holiday many didn’t know much about before they came.