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Abslout Chanukah Party

Image from left to right: Cover with left side fold, inside fully open, backside of self mailer

Never the same event twice… that was our rule. But after running 60 different events a year for 15 years, it became ever more challenging to keep coming up with new ideas. But somehow we did it every time! The Latke/Vodka theme is not original to us but we wanted to come up with an invitation that would relate to the theme and capture the attention of weakly connected Jewish young professionals (YPs). Using the crisp, clean design of the Absolut bottle, we created a simple, yet standout piece that resulted in hundreds of participants.